Mission Statement

“Committed to helping individuals transition emotionally, physically, and financially to healthy lives regardless of their beginnings. Through workshops, youth programs, and connecting the community with resources we will improve the lives of individuals in our community one person at a time.”

Battered 2 Beautiful (B2B) is the brainchild of it’s founder Aurora Gordon. Aurora expanded her team and has launched a new vision and direction for Battered 2 Beautiful.  Based in Brooklyn, B2B is committed to improving lives.  People often allow their past and current situations define them.  B2B will guide individuals from a past of “battery” to a “beautiful” future.  Battery appears in various forms.  People often associate the term with only physical battery. Battery can be seen in emotional, mental, sexual, and even self battery.  It can be difficult for one to dream further than they are exposed. B2B exposes youth and young adults to a brighter future so that they are presented with a wealth of options for their future.  

Our team

The Battered 2 Beautiful Executive Team

Aurora Gordon

Aurora Gordon

Founder/Chief Executive Officer

Aurora is an overcomer of issues that dominate the lives of many women. After being forced out of the corporate arena she decided to take control of her destiny. Feeling battered by way of self abuse, she reveals in her testimony the dark places she’s been throughout her life. Aurora openly speaks of the issues she’s kept suppressed for four decades. Aurora is an energetic, personable, spiritually grounded and dynamic speaker with a love for strengthening women.

Like many of us, life challenges are a constant struggle and strength is not all that is needed when facing trauma. Being forced to look at her family affairs and relationships, she found strength in herself. She now seeks and finds joy in helping other women and teens speak openly of their past trials and experiences that kept them in silent turmoil.

She has become an advocate and source of strength for all women who have challenges and are seeking hope. Her heartfelt testimony is openly shared to anyone designing to change their lives and grow, because in her words, "Without sharing your story, there is no hope or comfort for those who can relate in their silent struggle."

Aurora admits to feeling Battered 2 Beautiful.

View Profile
Ieshah Whitehead MA, MFT

Ieshah Whitehead MA, MFT

Chief Operating Officer

Ieshah Whitehead is often sought after for advice and guidance from many. Among family and friends, she is called upon when they desire honest, unfiltered counsel. Ieshah turned her talents into a career as a Marriage and Family Therapist at Cornerstone Marriage & Family Therapy in New York. She works closely with individuals, couples, and families, helping them move past life’s many impasses.

Prior to becoming a therapist, Ieshah graduated from Howard University earning a Bachelor degree in Information Systems Analysis and Design. After graduation she worked in the corporate world as a business analyst at Goldman Sachs. Finding her life unsatisfying, she departed Wall Street for a career in real estate. She worked for The Corcoran Group and achieved record-breaking sales in Brooklyn. Ieshah went on to establish ILW Group, Inc. where she served as CEO/Broker. She “off tracked” for a few years to raise her son, before returning to school to earn a Master of Arts in Marriage and Family Therapy from Hofstra University.

Ieshah enjoys being a part of the healing process of others. She has fought through complex adversities in her life and is determined to teach others the skills needed to do so as well. She shares her personal experiences through her work with Battered 2 Beautiful. Ieshah believes whatever you are facing in life someone else has experienced and has survived; therefore you can overcome it also.

Joining Battered 2 Beautiful has allowed Ieshah to marry her strong business background with her “tree hugging” therapist characteristics. She is involved in the business development and day-to-day operations of the organization. Ieshah is excited about the life changing work ahead from Battered 2 Beautiful.

Ieshah enjoys baking cupcakes and cookies for friends and family. Her amazing crumb cakes are sought after during the holiday season. Ieshah is a divorced single mom raising her beautiful son and daughter.

View Profile
Toni Parker

Toni Parker

Chief Strategist/ Marketing Director

Toni Parker is a complex risk analyst for an international commercial insurance firm in New York City. She specializes in litigated and non-litigated Employment Practices liability and analysis. Toni holds seven years of extensive experience in insurance with the leading firm in her field. Before she became an industry insider, she worked in Washington, DC for the U.S Department of Justice as a FOIA/Privacy Act Specialist in the Executive Offices of the Attorney General. She received a Bachelor of Arts degree from St. John's University in Political Science with double minors in Philosophy of Law and Sociology, with a concentration in French. She continued her education and will shortly complete both Master’s degrees in Education and Business Administration.

While she has an affinity for government and all things legal, Toni has three online businesses. Her brands Swim Siren, Slate and The Hair Connection has coined her with the nickname "Biz Guru Toni". She expanded her expertise to social media strategy, marketing and business operations. Toni's passion and keen business savvy is coupled with her love of helping others. Joining Battered 2 Beautiful provides her with the opportunity to make the most significant impact in people's lives and their community. She is excited for what's to come and her future endeavors with Battered 2 Beautiful.

Toni currently resides in Brooklyn, NY and is a dog lover who enjoys spending time with family and friends.

View Profile
Aeisha Mitchell

Aeisha Mitchell

Lifestyle and Activities Director

Aeisha who was born and raised in Brooklyn, NY and is the youngest of three children. With no doubt of the avenue she wanted to take in her life, she has always displayed a passion for beauty and fashion. Beginning in her early years, Aeisha began her cosmetology experience in High School. Moving on to college in Arizona, Aeisha maintained her craft as one of the top cosmetologists in the Phoenix area.

Aeisha is loaded with 20 years of experience as a licensed cosmetologist/image consultant. She joined Battered 2 Beautiful to share with women and teens the art of beauty and caring for themselves from the inside, as her confidence in herself has never escaped.

To family and many friends Aeisha is called by her nickname “Lady”. Many do not know her actual name and it is believed that’s how she acquired the name “Hair Lady Of Brooklyn”.

She is now recognized as a celebrity stylist because of her role as personal stylist to her long time friend and Grammy Award winning artist Estelle and VH1’s Morning Buzz host, Michelle Buteau. Aeisha has also worked with Victoria Secrets model Selita Ebanks and Actress/dancer, N’bushe Wright to name a few. Aeisha has also been featured in magazines such as Black Hair Sophisticates, Midwest Hair Magazine and her astonishing work has graced the cover of Pynk Magazine. Aeisha’s favorite experiences came from working and being noticed on the sets of B.E.T’s 106 & Park, Rip The Runway, MTV specials, Fuse TV events and Black Girls Rock. She has been sought after for the Wendy Williams show and Diane Von Furstenberg. Aeisha AKA

Hair Lady Of Brooklyn loves to spend her down-time at the gym working out.

View Profile

Our Partner List



Battered 2 Beautiful hosted #HerStory, a Brunch and Day Party in honor of Women's History Month at NYC’s hotspot Le Reve located at 125 E. 54th Street. We celebrated, networked and empowered women during this packed event and were embraced by our many B2B supporters.


Birthday Cake Wine